Karachi, Pakistan – The Pakistan Food Association (PFA) actively participated in a recent event at the Korangi Association of Trade and Industry (KATI) on the critical role of the food industry in tourism and its immense export potential. The event was led by the esteemed former president of the PFA, Mr. Rafiq Rangoonwala.
Industry Leaders Share Insights:
Mr. Rangoonwala, with his extensive experience, provided valuable insights into how a robust food industry can significantly enhance Pakistan’s tourism sector. He emphasized the importance of offering tourists a diverse and authentic culinary experience that reflects the nation’s rich cultural heritage.
Expanding Horizons:
The event also featured presentations by prominent PFA executive members, Advocate Razi Ahsan and Mr. Umar Qasim. They focused on the vast export potential of Pakistan’s food industry. Discussions highlighted the need for maintaining high-quality standards, exploring international markets, and developing effective marketing strategies to showcase the unique flavors of Pakistan to the world.
Building a Stronger Food Ecosystem:
The PFA’s participation in this event underscores their commitment to fostering collaboration and growth within the food industry. By highlighting the industry’s potential to contribute to tourism and export success, the PFA aims to encourage innovation, investment, and focus on hygiene standards across the sector.